Customer Segments
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Sport/Hobby FIsherman
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Commercial Fisherman
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Entry level fidherman / family and friends
Product Value Proposition:
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Durability
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Functionality
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Customization
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Environmental
Service Value Propostion:
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Online retail
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Marketing and sales
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Pricing strategy
Customer Relationships:
Develop - Social media, Tabling, Sponsorship, E-mail
Establish - consistent product quality, great customer service
Maintain - further innovation & product offering
Current Revenue Streams:
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Sea Freak Harpoons
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Harpoon accesories
Future Revenue Streams:
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Other Hardwear related accessories
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Seafreak Merchandise
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Product diversification: Custom high-end fishing knives
Key Recources:
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Start up cash
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Web developer
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Social media accounts
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Product Innovation
Key activites:
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Succesful year one launch
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Design, develoment, and proven testing of both current and new products
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Production of harpoons
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Online store and related activites
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marketing
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sales
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Distribution
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Profits and company growth
Key Partnerships:
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TNT Anodizing
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Board of advisors
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Retail Partners - assessed after year one
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Companies to launch product collaborations
Channels:
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Online
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Pop-up shops
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Boat to Boat
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Brick and mortar
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Magazines
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Sponsorship